Andre Swanston, Tru Optik CEO, talks about partnering with comScore and the metrics of measuring audiences watching shows on over-the-top platforms.
» Subscribe to CNBC: http://cnb.cx/SubscribeCNBC
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: http://www.cnbc.com/
Find CNBC News on Facebook: http://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC
Follow CNBC News on Google+: http://cnb.cx/PlusCNBC
Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC
Tru Optik CEO Andre Swanston: Keeping Tabs On Who’s Watching Netflix | CNBC
source