In September 2017 we worked with Provenance and the Soil Association to allow our customers to connect with the story behind our Roam & Relish Organic Smoked Streaky Bacon. Customers at As Nature Intended in Chiswick could pick up a pack and use their smartphone to track the journey of their bacon from pig to plate and each step in between.
The project aims to improve trust in the provenance of British produce, allowing transparency and traceability of the food we eat through brand new blockchain technology.
See www.provenance.org for more information on the project.
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